Uniquely SLO County


Vision Statement

To position, brand and promote San Luis Obispo County as a choice destination for regional, national, and global visitors.

Core Objectives

San Luis Obispo County’s tourism opportunities are economically stable, vibrant and world-class destinations. To fulfill the vision of making San Luis Obispo County a choice destination for regional, national and global visitors, the Uniquely SLO cluster members propose to accomplish the following:

  • Create and execute the SLO County tourism brand to reach audiences year-round
  • Lead integration of the diverse tourism marketing programs to grow the number of visitors
  • Strengthen communication among all tourism constituents
  • Position the Visitors and Conference Bureau as an impartial tourism expert to establish, support and grow trustworthy relationships
  • Develop a sustainable funding model along with countywide tourism stakeholders to support marketing initiatives


  • Stacie Jacob, Visit San Luis Obispo County
  • Gordon Jackson, Hilton Garden Inn
  • Brian Talley, Talley Vineyards & Talley Farms
For more information or to get involved contact EVC at (805) 788-2012 or info@sloevc.org

Key Accomplishments

  • Created collaborative and sustainable funding structure under Visitors and Conference Bureau (VCB) umbrella, building on the Savor San Luis Obispo County model and the emerging BID co-op program.
  • Enhance regional presence and awareness of cluster assets:
    • US Airways Publication (cluster wide industry feature story)
    • Ranked in "Top 10 Wine Destinations" by TripAdvisor
    • County Visitor Guide received statewide recognition
    • National 3rd party endorsements (Sunset Magazine, NY Times, etc.)

Action Teams and Projects

  • Working to coordinate a consolidated representation of the cluster sectors on the Visitors and Conference Bureau Board.
  • Uniquely SLO operates as three sub groups covering Food, Wine and Tourism with specialty sectors that include relevant companies for that industry. Each group is building action plans that will increase SLO County visitors and economic vitality.
  • Worked with the EVC and the County on the first pilot project related the Economic Analysis Program for policy, evaluating the potential economic impacts of the County's Draft Events Ordinance.

Upcoming Events and Meetings

Savor the Central Coast

In collaboration with Sunset Magazine, the SLO County Visitors and Conference Bureau presents a wine and food festival at the historic Santa Margarita ranch.

Cluster Members




Cal Poly Ag, Food & Evironmental Science Castoro Cellars Boutique Hotel Collection
Cal Poly Agribusiness Department Central Coast Vineyard Team Central Coast Agri-Tourism Council
California Women for Agriculture Pomar Junction Vineyard City of Paso Robles
Central Coast Ag Network Justin Vineyard & Winery Courtyard Marriott
Central Coast Creamery Niner Wine Estates Funride
Central Coast Greenhouse Growers Assoc. Paso Robles Wine Country Alliance Hearst Ranch
Central Coast Olive Growers Robert Hall Winery Kirk Consulting
Darway Farms Still Waters Vineyard Lucia Mar Unified School District
Davis Canyon Gardens Talley Vineyards Martin Resorts
Farm Supply Co.   Obispo Wealth Management
Gonzales Ranch   Paso Robles Event Center
Ikeda Brothers   Visit SLO County
Jack Creek Farms   Stafford McCarty
Kaney Foods   State Parks / Hearst Castle
Nature's Touch Nursery & Harvest   The Tribune
North County's Farmers Market   TJA Advertising
SLO County Farm Bureau   Tourism B.I.D.
The Abalone Farm   United Way of San Luis Obispo County
The Faces of California Fishing   Vistage

Return to Go Business! Clusters Page