Uniquely SLO County



The Uniquely SLO Cluster aims to enhance the appeal of regional tourism by showcasing key economic drivers in our county: wine, tourism and agriculture – each with an economic impact of over $1 Billion per year. San Luis Obispo County’s world-class wine industry, the third largest producer in the state, continues to gain attention of tourists and wine critics. In addition to the wine industry, agriculture represents a key component of the county’s rural character and offers a significant economic contribution to the region. Both the wine and agriculture industries complement the draw of our quintessential coastline to augment the thriving tourism industry within the county.
As the region’s wine industry and farm-to-table cuisine continue to draw national headlines, the Uniquely SLO Cluster emphasizes the county’s coastal, culinary, and cultural assets in an effort to promote the distinctiveness of San Luis Obispo County and attract visitors to the area.


To position, brand, and promote San Luis Obispo County as a choice destination for regional, national, and global visitors.


  • Promote the superb San Luis Obispo County tourism brand
  • Support the county’s Visitors and Conference Bureau as an impartial tourism expert that will strengthen communication among all tourism constituents
  • Strengthen air service and therefore, accessibility to San Luis Obispo County



CHAIR: Chuck Davison, Chief Executive Officer, Visit San Luis Obispo County


Uniquely SLO Cluster members promote San Luis Obispo County as an attractive tourist destination. To that end, the cluster is steadfast in its collaboration with the regional airport and advocates for improved air service in an effort to increase travel to the county.