Economic Impact Study

Media Coverage KVEC 920 AM - The Dave Congalton Show - August 13, 2007 Michael Manchak (EVC) and Stacie Jacob (PRWCA) talk about the recent wine industry economic impact study... Click here to listen or download the show Paso Robles - August 6, 2007 Wine And Wine Grape Industry In Paso Robles And Greater San Luis Obispo County Has $1.8 Billion Impact... Read Press Release & Study Highlights The Tribune - August 2, 2007 Is our wine class just over half-full?  SLO County's wine industry has the potential for vast economic growth... Read more

 In 2007 the Paso Robles Wine Country Alliance and the Economic Vitality Corporation (EVC) of San Luis Obispo County commissioned the wine business consulting firm, MKF Research LLC, to prepare the region’s first ever study based on 2006 data.  The completed study brought to light that the Paso Robles AVA and Greater San Luis Obispo County Wine and Wine Grape industries have an annual impact of $1.8 billion on the state and local economy (See highlights below).

FULL ECONOMIC IMPACT OF WINEGRAPES AND WINE IN THE PASO ROBLES AVA AND GREATER SAN LUIS OBISPO COUNTY $ 1.785 Billion (See Table 1 below)

PASO ROBLES AVA +                                   ECONOMIC IMPACT GREATER SAN LUIS OBISPO WINE

Full-time Equivalent Jobs                                            8114

Wages Paid                                                                 $241 million

Retail Value of Paso Robles AVA Wine               $657 million

Retail Value of Greater San Luis Obispo County Wine                               $803 million

Number of Bonded Wineries                                          217

Wine Produced (9 liter cases)                               3.2 million

Winegrape Bearing Acres                                          29,000

Value of Winegrape Crop                                      $151 million

Allied Industry Revenues                                         $51 million

Tourism Expenditures                                            $113 million

Winery Tourists Visits                                              1.2 million

Charitable Contributions                                       $1.1 million

Taxes Paid (State and Local)                                           $86 million

Click on the documents below to learn more about the highlights of the economic impact of wine and wine grapes in the Paso Robles AVA and Greater San Luis Obispo County economy.

Note: Documents extracted from the wine study. For the entire wine study, see purchasing information below or contact the EVC.

Economic Impact Summary Chart
Table 1 $1.8b breakdown
Executive Summary

  Purchase Entire Study

• Click Order Form (pdf) to purchase the entire wine study or contact the EVC
• Fax Order form to (805) 781-6193 or mail to EVC, PO Box 5257, San Luis Obispo, CA 93403
• Cost: $100.00 includes shipping (hardcopy available only).

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